Fact Check

Bra Color As Facebook Status

Setting your Facebook status to match your bra color will help boost breast cancer awareness?

Published Jan. 8, 2010


Claim:   Setting your Facebook status to match your bra color or where you place your purse will help boost breast cancer awareness.


Examples:   [Collected via e-mail, January 2010]

Various women are posting a status update with just a color (i.e. Jane Smith:White) The color they post is the color for the bra they are wearing. It supposedly has something to do with breast cancer awareness, but does not appear anywhere on the Breast Cancer Society website or Facebook page. Other explanations are that it is supposed to confuse men or it is a spammers attempt to get the person who posted's information somehow.

I have noticed a lot of girls on Facebook have been changing their status' to different colors. So I googled it and have been reading a
lot of stuff about it having to do with breast cancer, but I've also read that it was just a spammer starting something that has spread. I was wondering what the read deal was?

If you get an email asking you to place your bra color on your status do not! They say it is for breast cancer awareness but there is perv behind it that has a site to see how many women he can get to tell them their bra color. It was on NBC in DC....DO NOT DO IT!!!!!!!!!!!!!


Origins:   During the first week of January 2010, messages like the following began circulating that urged women to post their bra colors as their Facebook statuses in order to help boost awareness of breast cancer:

Something fun is going on. Write the color of your bra in your status. Just the color, nothing else. And send this on to ONLY women no men. It will be neat to see if this will spread the wings of cancer awareness. It will be fun to see how long it takes before the men wonder why the women have a color in their status... LOL!

Hence, many Facebook accounts have begun bearing updated statuses such as "white," "red," "beige," and "blue."

We don't know for sure what the intent was behind these messages — whether they were a genuine effort to promote breast cancer awareness, or merely a prank to see how many people would follow along, or some form of misunderstanding, or something else. Regardless of how the trend started, it came to be directed at the stated purpose.

In October 2010, the gambit about altering one's Facebook status in an enigmatic way in an effort to raise awareness about breast cancer appeared anew. Women were urged to list their preference for where they "liked it" (with the unstated "it" being their handbags). Consequently, racy-sounding statuses like "on the back seat of my car," "on the washing machine," "on the floor, next to my desk," and the like began appearing on Facebook.

A year ago we played a Facebook Status game about what color bra you were wearing at the moment. The purpose was to increase awareness of October Breast Cancer Awareness month. It was a tremendous success and we had men wondering for days what was with the colors and it made it to the news.

This year's game has to do with your handbag/purse, where we put our handbag the moment we get home for example "I like it on the couch", "kitchen counter", "the dresser" well u get the idea. Just put your answer as your status with nothing more than that and cut n paste this message and forward to all your FB female friends to their inbox. It doesn't have to be suggestive.

The bra game made it to the news. Let's see how powerful we women really are!!!


Last updated:   9 October 2010


    Associated Press.   "Bra Colors Sweep Facebook In Cancer Awareness Push."

    8 January 2010.

David Mikkelson founded the site now known as snopes.com back in 1994.

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