Claim: Photograph shows a store’s express lane sign that illustrates the item limit with ‘this many’ fingers.
Example: [Collected via e-mail, November 2011]
THIS is the Most Profound Sign ever produced by the advertising industry of America!!!!
New sign at Wal-Mart
Our society is doomed!
Origins: Most of us have, at one time or another, ended up in a grocery or retail store express lane behind customers who don’t check their item totals or ignore the posted item limits, thereby holding up everyone in line with extended checkout processes
those express lanes are intended to avoid. At those times, one is often tempted to confront such customers and provide remedial lessons in counting.
The sign displayed in the above photograph plays on that frustration with express lane jumpers, providing a graphic and sarcastic illustration of a simple method (i.e., counting on one’s fingers) for determining how many items may be appropriately taken through the line. Alas, however, it’s not a real sign displayed at a Walmart (or any other
Last updated: 9 March 2015
A Word to Our Loyal Readers
Support Snopes and make a difference for readers everywhere.
- David Mikkelson
- Doreen Marchionni
- David Emery
- Bond Huberman
- Jordan Liles
- Alex Kasprak
- Dan Evon
- Dan MacGuill
- Bethania Palma
- Liz Donaldson
- Vinny Green
- Ryan Miller
- Chris Reilly
- Chad Ort
- Elyssa Young
Most Snopes assignments begin when readers ask us, “Is this true?” Those tips launch our fact-checkers on sprints across a vast range of political, scientific, legal, historical, and visual information. We investigate as thoroughly and quickly as possible and relay what we learn. Then another question arrives, and the race starts again.
We do this work every day at no cost to you, but it is far from free to produce, and we cannot afford to slow down. To ensure Snopes endures — and grows to serve more readers — we need a different kind of tip: We need your financial support.
Support Snopes so we continue to pursue the facts — for you and anyone searching for answers.