Social media users are frequently targeted by anniversary giveaway and survey scams, with one common form of bait being fake coupon offers for free boxes of Dunkin' Donuts:
Such scams typically provide links which lead to web pages (not operated or sponsored by Dunkin' Donuts) displaying the Dunkin' logo along with entreaties to spread the scam further by sharing those pages and writing “thank you” in the comments field.
The free Dunkin' Donuts offers are a variation of the company anniversary survey scam, a ploy that depends on the unwary unwittingly promoting the phony offer to their social media friends:
These web pages (which are not operated or sponsored by the companies they reference) typically ask the unwary to click what appear to be Facebook “share” buttons and post comments to the scammer’s site (which is really a ruse to dupe users into spreading the scam by sharing it with all of their Facebook friends). Those who follow such instructions are then led into a set of pages prompting them to input a fair amount of personal information (including name, age, address, and phone numbers), complete a lengthy series of surveys, and finally sign up (and commit to paying) for at least two “Reward Offers” (e.g., Netflix subscriptions, credit report monitoring services, prepaid credit cards).
A representative for Dunkin' Donuts wrote on the company's official Facebook page that the online "free dozen" coupon was not one offered by the chain:
The Better Business Bureau issued guidelines warning specifically of identical scams on Facebook that target shoppers:
Don’t believe what you see. It’s easy to steal the colors, logos and header of an established organization. Scammers can also make links look like they lead to legitimate websites and emails appear to come from a different sender.
When in doubt, do a quick web search. If the survey is a scam, you may find alerts or complaints from other consumers. The organization’s real website may have further information.
Watch out for a reward that’s too good to be true. If the survey is real, you may be entered in a drawing to win a gift card or receive a small discount off your next purchase. Few businesses can afford to give away $50 gift cards for completing a few questions.
Legitimate Dunkin' Donuts offers are listed in a Promotions page on the company's website.