On June 14, 2022, a tweet went viral that supposedly showed two cans of Arizona Iced Tea labeled with different prices. The tweet suggested that it was time to start "panicking" and insinuated that rising inflation rates had resulted in the cost of cans of Arizona Iced Tea rising from $0.99 to $1.29.
While this photograph is genuine, the cost of Arizona Iced Tea did not increase from $0.99 to $1.29. The picture actually shows the price for cans of iced tea in different countries. The can on the left shows the cost of Arizona Iced Tea in USD, and the can on the right shows the cost of this beverage in CAD (Canadian dollars).
Arizona Iced Tea responded to the rumor on social media, writing that there was no need to panic and that the cost of their beverage is still $0.99 in the United States.
This was not the first time this rumor has spread on social media. The same picture racked up more than 140,000 likes in January 2021 when it was shared with the caption: "If this world is coming, I don’t want to live in it."
Arizona Iced Tea also responded to that viral tweet:
In April 2022, Don Vultaggio, the co-founder of Arizona Beverage Company, told the Los Angeles Times that he was "committed to that 99-cent price." Vultaggio said:
“I’m committed to that 99-cent price — when things go against you, you tighten your belt. I don’t want to do what the bread guys and the gas guys and everybody else are doing. Consumers don’t need another price increase from a guy like me.”