Country of Origin Meat Labeling Meme

A December 2015 meme about "country of origin" labeling on meat contained a mixture of true and false information.

  • Published 31 December 2015
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Lawmakers "slipped" the repeal of county of origin labeling for meat into the December 2015 Omnibus Appropriations Bill.

I saw a post on Facebook saying that as of the new year meat distributors won't have to label packaging with the country of origin. Is this true?

Collected via e-mail and Facebook, December 2015


What's True

The FY 2016 omnibus appropriations bill repealed existing regulations requiring meat be labeled by country of origin.

What's False

The bill was news in 2015; all meat will be unlabeled; the process was kept under wraps; the bill prevents country of origin labeling.

What's Undetermined

Whether anyone took note of meat's country of origin labeling to begin with, whether manufacturers will continue to exercise the option to label meat by country of origin despite the legislation.

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On 28 December 2015 David “Avocado” Wolfe (a social media personality and alternative medicine product promoter) published the above-reproduced Facebook post, the text of which read:

HOUSE: 300-121 (PASSED)
[Photo of meat]

The meme was nearly identical to one shared by Wolfe on 1 July 2015; both pertained to Country of Origin Labeling (COOL), effective in the United States following the Farm Security and Rural Investment Act of 2002:

Wolfe was a controversial figure in both the alternative health and science/skepticism communities on social media; critics maintained that Wolfe’s affinity for memes was part of a larger strategy to foster a base of customers:

For the most part, David will create a rather innocuous meme that is either cute or motivational in nature, so the casual Facebook user will be naturally inclined to share them. There’s absolutely nothing wrong with following a page that makes/disseminates good motivational quotes. However, David has a method to his madness, and does this in what I call “The David Avocado Wolfe Effect” (or DAWE).

What He Really Does

Make up all kinds of weird shit so he can sell you “superfood” supplements.

He makes you mistrust your own body processes, and only he has the secret “alchemical” ingredients to make it work right.

He’s a self-acclaimed “expert” without any sign of a relevant education.

The meme contained a mixture of true, false, and misleading information. H.R. 2393 was introduced in the House on 18 May 2015, a contemporaneous [PDF] summary explained that the bill would repeal some country of origin labeling requirements for meat (but not all):

H.R. 2393 would repeal existing requirements for retailers of beef, pork, and chicken to inform customers at the final point of sale of the country of origin of those products. The repeal would not affect existing requirements for country-of-origin labeling for lamb, venison, goat meat, perishable agricultural commodities, peanuts, farm-raised and wild fish, ginseng, pecans, and macadamia nuts.

The meme maintained that after passing the House the bill moved on to the Senate, where it was “slipped” into a spending bill. That assertion was misleading; agricultural regulations are commonly attached to budget bills, and a Google search revealed myriad examples of this legislative process over the years.

The repealed provisions weren’t all that old. While some had roots in the above-linked 2002 Farm Bill, many only dated to 2009 [PDF]:

On January 15, 2009, the U.S. Department of Agriculture’s Agricultural Marketing Service published a final rule, which became effective on March 16, 2009 (U.S. Department of Agriculture, Agricultural Marketing Service, 2009b). Commodities covered in this MCOOL final rule include muscle cuts of beef, chicken, pork, and several other species and products (Link, 2009). Processed meat products, meat purchased at restaurants, and certain commodity meats (e.g., turkey) are exempt from MCOOL (U.S. Department of Agriculture, Agricultural Marketing Service, 2009a). Examples of the MCOOL labels now appearing on covered meat products include “Product of the U.S.;” “Product of Canada;” and “Product of the U.S., Canada, Mexico.”

Neither meme explained why COOL provisions were repealed to begin with. A Food Safety News article from 21 December 2015 titled “USDA Ends COOL Enforcement With President’s Signature on Omnibus Bill” reported that the bill was part of broader trade concerns:

Congress included COOL repeal in the $1.4 trillion omnibus spending bill after the World Trade Organization (WTO) ruled Canada and Mexico could begin imposing more than $1 billion in tariffs on U.S. products to punish it for the harm the labeling requirements were doing to them.

On 18 December 2015, the United States Department of Agriculture (USDA) issued a press release titled “Statement from Agriculture Secretary Tom Vilsack on the Country of Origin Labeling Requirements for Beef and Pork”; it confirmed:

Agriculture Secretary Tom Vilsack today released the following statement regarding the language in the omnibus bill repealing the country of origin labeling requirements for beef and pork products.

“The omnibus bill repealed the country of origin labeling (COOL) requirements for muscle cuts of beef and pork, and ground beef and pork. Effective immediately, USDA is not enforcing the COOL requirements for muscle cut and ground beef and pork outlined in the January 2009 and May 2013 final rules.”

USDA will be amending the COOL regulations as expeditiously as possible to reflect the repeal of the beef and pork provisions. In addition, all imported and domestic meat will continue to be subject to rigorous inspections by USDA to ensure food safety.

As Vilsack’s statement explains, the previous country of origin labeling regulations were of debatable value to consumers. Regardless of a meat’s country of origin, all meat sold inside the United States is subject to the same USDA regulations and standards as before.

In short, it is true that mandatory COOL labeling was officially repealed in the U.S. late December 2015, but those revised labeling requirements applied only to some meats and had no effect on the required certifications that apply to meat sold in the U.S. (whatever its source). Attachment of the bill to omnibus spending legislation wasn’t sneaky, as USDA provisions are generally passed as part of budget bills for upcoming fiscal years. Finally, nothing about the COOL repeal prevents manufacturers from labeling meat: those vendors who wish to do so are free to label their meats without penalty.