Is This a Cheetah at a Dog Race?

An image purportedly showing a cheetah at a greyhound race was created for an automobile advertisement.

  • Published 23 June 2016

Claim

A photograph shows a sleepy cheetah at a greyhound race.

<!--That Cheetah looks relaxed before the race, giving the greyhounds a head start
cheetah
-->

Collected via Internet, January 2015

Rating

Origin

An image purportedly showing a cheetah calmly sitting at the starting gate as greyhounds embark on a race as is often shared on social media as a real photograph of a canine speed competition. The image doesn’t depict a genuine event, however; it was crafted in 2000 as part of an advertising campaign for the Audi S4 Quattro automobile.

According to online advertising archive Coloribusthe photograph was created by the BBH London advertising agency in 2000 and carried the slogan “nothing to prove”:

audi-s4-quattro-cheetah-small-52820

Although this photograph doesn’t depict a real event, a genuine race between cheetahs and greyhounds was held in December 1937 at London’s Romford Stadium (which the cheetahs won):

The Romford Stadium the cheetahs took part In three tests. They ran against dogs; they attacked a track record (355 yards); and two cheetahs raced, one against the other, over hurdles. In the first trial a cheetah covered 265 yards in 15.86sec, compared with the 16.01sec. taken by the best dog. 

A wild cheetah can reach speeds of 65 miles per hour, while greyhound top out around 40 miles per hour. 

Snopes.com
Since 1994
A Word to Our Loyal Readers

Support Snopes and make a difference for readers everywhere.

Editorial
  • David Mikkelson
  • Doreen Marchionni
  • David Emery
  • Bond Huberman
  • Jordan Liles
  • Alex Kasprak
  • Dan Evon
  • Dan MacGuill
  • Bethania Palma
  • Liz Donaldson
Operations
  • Vinny Green
  • Ryan Miller
  • Chris Reilly
  • Chad Ort
  • Elyssa Young

Most Snopes assignments begin when readers ask us, “Is this true?” Those tips launch our fact-checkers on sprints across a vast range of political, scientific, legal, historical, and visual information. We investigate as thoroughly and quickly as possible and relay what we learn. Then another question arrives, and the race starts again.

We do this work every day at no cost to you, but it is far from free to produce, and we cannot afford to slow down. To ensure Snopes endures — and grows to serve more readers — we need a different kind of tip: We need your financial support.

Support Snopes so we continue to pursue the facts — for you and anyone searching for answers.

Team Snopes