While the rumor was briefly popular on sites like Twitter and Facebook among Tatum's fans, it was generated by the site Feednewz.com. Feednewz.com is not a news site; rather, its primary purpose is the generation of user-submitted links that appear to be news stories. As with a similar viral hoax involving EastEnders actor Danny Dyer, the Channing Tatum hoax spread atypically far for a FeedNewz.com link due to user interest in the fabricated claim.
Claims like the one about Tatum often spread due to a compelling headline alone. Readers who clicked through to the appended link were greeted with the following image revealing the prank:
Channing Tatum did not reveal any new information about his sexuality, and he remained married to actress Jenna Dewan until they separated in March 2018.