Baskin-Robbins Bump Day

Baskin-Robbins outlets will be offering free ice cream to pregnant women on 21 May 2008.

Claim:   Baskin-Robbins outlets will be offering free ice cream to pregnant women on 21 May 2008.

Status:   True.

Example:   [Collected via e-mail, May 2008]

Is it true that Baskin Robbins Ice cream is going to have a “Bump Day” on May 21, 2008. It is to give free ice cream to pregnant woman. I got the information from my sons playgroup.

Origins:   The Baskin-Robbins chain of ice cream stores gave

up holding its annual free scoop night a few years ago, but on Wednesday, 21 May 2008, they’ll be staging a similar (but more exclusive) promotion.

On that date, designated as Bump Day,” select Baskin-Robbins stores in California, Chicago, New York, Nashville, and El Paso will be offering free 3 oz. cups or cones of their new Soft Serve ice cream to expectant women between the hours of 11 a.m. and 10 p.m.

Baskin-Robbins’ “Bump Day” is a reference to expectant mothers’ displaying tell-tale “bumps” in their abdomens, to Wednesday being commonly known as “hump day” (because it’s the day workers get over the mid-point “hump” of the Monday-to-Friday work week), and to the promotion’s falling just after the sporting world’s Bump Day (i.e., the third day of qualifying for the Indianapolis 500, when non-qualified cars to try “bump” others for a spot in the race).

Baskin-Robbins has recently begun rolling out Soft Serve ice cream in their stores. The company expects half of their 2,400 locations to be offering that product line by Summer 2008, with the rest adding it by Spring 2009.

Last updated:   20 May 2008


  Sources Sources:

    Hein, Kenneth.   “Baskin-Robbins Offers Consumers the Soft Sell.”

    Brandweek.   18 May 2008.
Since 1994
A Word to Our Loyal Readers

Support Snopes and make a difference for readers everywhere.

  • David Mikkelson
  • Doreen Marchionni
  • David Emery
  • Bond Huberman
  • Jordan Liles
  • Alex Kasprak
  • Dan Evon
  • Dan MacGuill
  • Bethania Palma
  • Liz Donaldson
  • Vinny Green
  • Ryan Miller
  • Chris Reilly
  • Chad Ort
  • Elyssa Young

Most Snopes assignments begin when readers ask us, “Is this true?” Those tips launch our fact-checkers on sprints across a vast range of political, scientific, legal, historical, and visual information. We investigate as thoroughly and quickly as possible and relay what we learn. Then another question arrives, and the race starts again.

We do this work every day at no cost to you, but it is far from free to produce, and we cannot afford to slow down. To ensure Snopes endures — and grows to serve more readers — we need a different kind of tip: We need your financial support.

Support Snopes so we continue to pursue the facts — for you and anyone searching for answers.

Team Snopes