Bite the Wax Tadpole

When Coca-Cola first entered the Chinese market in 1928, it had no official representation of its name in Mandarin. It needed to find four Chinese characters whose pronunciations approximated the sounds “ko-ka-ko-la” without producing a nonsensical or adverse meaning when strung together as a written phrase. (Written Chinese employs about 40,000 different characters, of which … Continue reading Bite the Wax Tadpole