On Oct. 11, 2020, Allstate insurance company released a new television advertisement that showed a man going about his day on what turned out to be a tiny island. The aim of the commercial appeared to highlight a new payment option that allowed drivers to only pay for miles driven. This meant smaller bills for drivers who don’t drive a lot.
The ad featured Babe Rainbow’s “Morning Song.” In the final shot, it was revealed that the man lived on a very small island. We found no shortage of tweets that asked if the island was real:
Is the island in the Allstate commercial a real place? I want to live there
— Football Stephen #GMG (@SHGrove90) November 29, 2020
The small island with 2 lighthouses & the guy driving a classic Land Rover in the Allstate commercial – is it real? Where is it? Maine? New Brunswick?
— Tom Wallace (@HiHRetrofonts) November 23, 2020
Where was this commercial shot? I'll be very disappointed if that island community isn't a real place.
— Brian McDaniel (@BrianMcDaniel) December 8, 2020
The island in the Allstate video is indeed real. It is Ona, located in Norway. RepublicWorld.com reported the news in October.
According to Fjords.com: “Ona is the name of the island community which consists of the two islands Ona and Husøya. The two islands are connected with a small bridge.”
VisitNorway.com published a page with information for what tourists could expect when visiting the island:
Norway’s southernmost living fishing village. The island serves as a year-round residence for 11 people and has a beauty that attracts travelers from far and near. Ona Fyr is a 15-meter high landmark built in 1865, located on the island’s highest point, Onakalven. It is possible to go inside the lighthouse, and from the top, there is a fantastic view out over the sea and towards the mainland.
You will also find the exclusive Ona Chocolate here, a small summer café, two pottery workshops, a craft shop, a chapel, and a long, white sandy beach. The island is a peaceful place where you can enjoy the silence and tranquility. On the island, there are holiday homes located directly on the dock, and local suppliers offer a wide range of activities on-site, including various forms of fishing.
While Ona is a real island, it appeared that the final shot of the Allstate advertisement might have been altered in editing to give the island a bit of a cleaner look. For instance, here is the view of the island from the end opposite the one shown in the Allstate advertisement:
A number of YouTube videos also showed that small patches of rock surround Ona, which did not appear in the Allstate video. For example, small patches of rock appeared here at 0:23, but not in the advertisement:
Digitally altered or not, Ona appeared to be a quiet, lovely vacation destination for anyone visiting Norway in the future.
Speaking of islands, we previously reported about a photograph of a purported “Violin Island” in Costa Rica. That picture first arrived in our inboxes in 2017.