Singer-songwriter Adele did not endorse keto weight loss gummies on “The Ellen DeGeneres Show.” The claim appeared in an article on the scammy website newsurvey22offer.com. We first looked into the matter in May 2022. It’s unclear just how long the article had been around.
The page appeared to load one of four different fake keto gummies endorsement articles, depending on when we refreshed it. One mentioned Oprah Winfrey, which we already reported on. Another mentioned Adele. The other two showed fake keto gummies endorsements from the cast of the reality television series, “Shark Tank.”
The article featuring Adele looked to have been purposely designed to trick readers into believing they were reading an Us Weekly story. In reality, the publisher had nothing to do with newsurvey22offer.com. The headline read, “Adele Told Us About Her Daily Keto Routine That Melted 87 Pounds In Just Few Weeks!”
The product name mentioned in the body of the article appeared to change depending on either the time the page was refreshed or the location from which we accessed it. For example, the page falsely claimed that Adele had endorsed Keto Start ACV, Gemini Keto, Kwazi Keto Gummies, Slim Mediq Keto Gummies, Trim Life Keto + ACV Gummies, and perhaps other similar products.
However, here’s the truth. In November 2021, Women’s Health reported that while Adele’s weight loss regimen had little to do with what she ate, it had just about everything to do with exercise. She “worked out three times a day” with trainers, often including working with weights, going for hikes, and boxing. Nowhere in the Women’s Health article did the word “keto” appear even once.
The fake Us Weekly article also included a fake tweet that was never posted to Adele’s Twitter account. It read, “If you ain’t on Keto, you’re missing out! I’ve been eating burgers, fries, cakes – pretty much everything since I’m supposed to be dieting in January. If you don’t believe me, give it a try I promise you won’t be disappointed.”
The rest of the page falsely claimed that other celebrities also endorsed keto weight loss gummies, including Dr. Oz, Drew Barrymore, Kelly Osbourne, Rachael Ray, and Wendy Lopez. Other similar keto gummies scams made the same false endorsement claims about Melissa McCarthy, Drew Carey, Jennifer Hudson, and the cast of “Shark Tank.”
In sum, no, Adele never endorsed keto gummies, nor did she ever say they helped her with weight loss.
Miller, Korin, and Sarah Felbin. “Adele, 33, Deadlifts 170 Pounds On The Regular At The Gym.” Women’s Health, 15 Nov. 2021, https://www.womenshealthmag.com/weight-loss/a30443070/adele-weight-loss-diet/.