CLAIM

A vintage advertisement features a young boy eating a stick of butter.

FALSE

RATING

FALSE

ORIGIN

An image purportedly showing a vintage advertisement touting the benefits of butter and showing a young child about to consume a stick of that product with his fork has been circulating on the Internet for several years:

butter ad

This image was recirculated online in January 2017 after it was included in an Imgur gallery of vintage advertisements, which was shared along with the question “How did our parents and grandparents survive with advertising like this?”

The answer is that our grandparents’ ability to survive was not affected by advertisements like this one, because this image is a modern creation and not a vintage ad. The earliest version of it we’ve managed to uncover was posted to Cheezburger.com in 2011, accompanied by tags such as “art,” “fake,” “Fake Science,” and “illustration” clearly indicating that it was not a genuine advertisement.

Furthermore, the same boy can be seen striking an identical pose in a Shutterstock photograph that promoted a slightly different diet — it showed the child consuming a salad and was captioned: “Healthy child eating a balanced diet”:

healthy_eating

 
Whoever created this “vintage” butter advertisement used the Shutterstock image as a base before doctoring it and adding text copy to it. Here’s a side-by-side comparison of the two images:

butter ad comparison