Study: Facebook Delivers Biased Job Ads, Skewed by Gender

Facebook is showing different job ads to women and men in a way that might run afoul of anti-discrimination laws, according to a new study.

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FILE - This July 30, 2019 photo shows an update information of Facebook application on a mobile phone displayed at a store in Chicago. Facebook is showing different job ads to women and men in a way that might run afoul of anti-discrimination laws, according to a new study. University of Southern California researchers who examined the ad-delivery algorithms of Facebook and LinkedIn found that Facebook’s were skewed by gender beyond what can be legally justified by differences in job qualifications. (AP Photo/Amr Alfiky, File
Image via AP Photo/Amr Alfiky

This article was republished here with permission from The Associated Press, however it is no longer available to read on Snopes.com.

Facebook is showing different job ads to women and men in a way that might run afoul of anti-discrimination laws, according to a new study. University of Southern California researchers who examined the ad-delivery algorithms of Facebook and LinkedIn found that Facebook’s were skewed by gender beyond what can be legally justified by differences in job qualifications. Men were more likely to see Domino’s pizza delivery driver job ads on Facebook, while women were more…

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