KFC Suspends ‘It’s Finger Lickin’ Good’ Slogan Amid Pandemic
After 64 years, the slogan has been suspended as it was deemed “the most inappropriate slogan for 2020.”
- Published 26 August 2020
This article was republished here with permission from The Associated Press, however it is no longer available to read on Snopes.com.
LOUISVILLE, Ky. (AP) — Don’t lick your fingers! That’s what Kentucky Fried Chicken signaled to customers Monday as the company suspended its “It’s Finger Lickin’ Good” tagline after 64 years, deeming it “the most inappropriate slogan for 2020” amid the coronavirus pandemic. The suspension will affect the slogan’s use in global advertising “for a little while,” the company said in a statement. “We find ourselves in a unique situation — having an iconic slogan that…