Hallmark’s Flip-Flop on Same-Sex Ads Backfires

The Hallmark Channel’s decision to pull, then reinstate a commercial that featured a same-sex couple kissing shows how controversy can generate more publicity than simply ignoring it.

  • Published 17 December 2019
Image via Associated Press

This article was republished here with permission from The Associated Press, however it is no longer available to read on Snopes.com.

NEW YORK (AP) — The Hallmark Channel’s decision to pull, then reinstate a commercial that featured a same-sex couple kissing shows how controversy can generate more publicity than simply ignoring it. The company also didn’t help matters by reversing its decision following the backlash. “It’s hard to keep everyone happy, but flip-flopping doesn’t help,” said Allen Adamson, co-founder of the marketing consultancy Metaforce. “These are difficult issues to navigate but when you’re going to make…

Read at AP News