Google Reins in Political Advertising
Google is making political ads harder to target at specific types of people.
This article was republished here with permission from The Associated Press, however it is no longer available to read on Snopes.com.
SAN FRANCISCO (AP) — Google is making political ads harder to target at specific types of people. The company says that as of January, advertisers will only be able to target U.S. political ads based on broad categories such as gender, age and postal code. Currently, ads can be tailored for more specific groups — for instance, using information gleaned from public voter logs, such as political affiliation. Google reiterated that ads making false claims…