South Dakota’s ‘I’m on Meth’ Campaign Prompts Online Guffaws

Gov. Kristi Noem launched the nearly half-million-dollar campaign to increase awareness of South Dakota’s methamphetamine epidemic.

  • Published 18 November 2019

SIOUX FALLS, S.D. (AP) — South Dakota’s new anti-meth campaign featuring people of different ages and races saying “I’m on meth” is prompting online guffaws. Gov. Kristi Noem launched the nearly half-million-dollar campaign to increase awareness of South Dakota’s methamphetamine epidemic. The campaign includes a new TV ad, billboards, posters and a website . The campaign’s motto — “Meth. We’re on it” — is superimposed over the state outline. One Twitter user posted: “Surprising anti-meth… Read at AP News