NEW YORK (AP) — Lego is looking to keep its plastic bricks out of the trash.
The Danish toymaker is testing a way for customers to ship their unwanted bricks back and get them into the hands of other kids.
It said that customers in the U.S. can print out a mailing label on its site, dump their used Lego bricks in a box and ship them off for free. Lego said the pieces will be cleaned, put in a box and given to Teach for America, a nonprofit that will donate them to classrooms across the United States. Some bricks will be also sent to the Boys & Girls Clubs of Boston for their after-school programs.
Lego said if the test is successful, it may expand the program beyond the U.S. next year.
The company typically tells its customers to keep their bricks or pass them on to others. But some have asked for another way to donate them, said Tim Brooks, Lego’s vice president of environmental responsibility.
Lego, like other big brands, is looking to please customers worried about plastic’s impact on the environment. Plastic doesn’t disintegrate but instead can break down into tiny pieces and be eaten by birds or other wildlife, endangering their health.
It is also working to find other materials for its colorful bricks. But finding one as durable as plastic has been a challenge, Brooks said. Last year, however, it began making Lego trees and bushes out of sugar cane.
Rival Hasbro, which makes Monopoly and Mr. Potato Head, said it plans to eliminate plastic use in its packaging by 2022. It too has said that finding a material to replace the plastic in its toys has been tricky.
A Word to Our Loyal Readers
Support Snopes and make a difference for readers everywhere.
- David Mikkelson
- Doreen Marchionni
- David Emery
- Bond Huberman
- Jordan Liles
- Alex Kasprak
- Dan Evon
- Dan MacGuill
- Bethania Palma
- Liz Donaldson
- Vinny Green
- Ryan Miller
- Chris Reilly
- Chad Ort
- Elyssa Young
Most Snopes assignments begin when readers ask us, “Is this true?” Those tips launch our fact-checkers on sprints across a vast range of political, scientific, legal, historical, and visual information. We investigate as thoroughly and quickly as possible and relay what we learn. Then another question arrives, and the race starts again.
We do this work every day at no cost to you, but it is far from free to produce, and we cannot afford to slow down. To ensure Snopes endures — and grows to serve more readers — we need a different kind of tip: We need your financial support.
Support Snopes so we continue to pursue the facts — for you and anyone searching for answers.