Forever 21 Bankruptcy Reflects Teens’ New Shopping Behavior

“The world has changed, and Forever 21 didn’t change with it,” said Stacey Widlitz, president of SW Retail Advisors. “And the walls closed in, in terms of the competition.”

  • Published 30 September 2019

NEW YORK (AP) — For years, teens flocked to Forever 21′s massive stores at the nation’s malls for its speedy take on fashion, like its $5 shimmery halter tops and $25 dresses. But the chain that helped popularize so-called fast fashion has moved too slow for a new generation of young customers. The Los Angeles-based privately held chain filed for Chapter 11 bankruptcy Sunday, a victim of rapidly changing shopping tastes among teens who are… Read at AP News