California to Let College Athletes Sign Endorsement Deals

The move by Gov. Gavin Newsom defies the NCAA, and could upend amateur sports in the U.S. and trigger a legal challenge.

  • Published 30 September 2019

SACRAMENTO, Calif. (AP) — Defying the NCAA, California's governor signed a first-in-the-nation law Monday that will let college athletes hire agents and make money from endorsements — a move that could upend amateur sports in the U.S. and trigger a legal challenge. Under the law, which takes effect in 2023, students at public and private universities in the state will be allowed to sign deals with sneaker companies, soft drink makers or other advertisers and… Read at AP News