Botswana Hires Hollywood Firm to Fight Elephant Hunting PR

The firm will be paid $125,000 over the next two months — with the possibility of more work to come — for developing talking points that "articulate Botswana's policy on elephant hunting."

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Image via AP Photo/Charmaine Noronha, File

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WASHINGTON (AP) — The Botswanan government has enlisted a public relations firm with deep ties to Hollywood to push back against the bad publicity generated by the southern African nation’s decision to lift its ban on elephant hunting. 42 West, a firm mostly known for its work with celebrities and the film industry, notified the U.S. Justice Department last week that it will be working with Botswana’s tourism ministry, according to a filing made under…

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