US Corporations Embracing 420 as Pot Legalization Grows

U.S. retail sales of cannabis products jumped to $10.5 billion last year, a threefold increase from 2017.

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Image via AP Photo/Richard Vogel, File

This article was republished here with permission from The Associated Press, however it is no longer available to read on Snopes.com.

LOS ANGELES (AP) — Potheads have for decades celebrated their love of marijuana on April 20, but the once counter-culture celebration that was all about getting stoned now is so mainstream Corporate America is starting to embrace it. No, Hallmark doesn’t yet have a card to mark “420.” But many other businesses inside and outside the multibillion-dollar cannabis industry are using April 20, or 4/20, to roll out marketing and social media messaging aimed at…

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