Chicago Chain Faces Backlash Over ‘Aloha Poke’ Trademark

A Chicago-based chain that trademarked “Aloha Poke” has faced backlash with calls for boycott after sending cease-and-desist letters to businesses with similar names.

HONOLULU (AP) — A Chicago-based chain that trademarked “Aloha Poke” has faced backlash with calls for boycott after sending cease-and-desist letters to businesses with similar names, including the Aloha Poke Shop in Honolulu. The letters sent on behalf of Aloha Poke Co. demanded restaurants stop using “Aloha” and “Aloha Poke,” citing the similarities and the likelihood of confusion. The downtown Honolulu poke restaurant received a letter in January, owner Jeff Sampson said. “I ignored it.… Read at AP News

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