Big Move for Big Bird: Sesame Street is Entering Classrooms

The TV program and Sesame Workshop's other educational pursuits have long been lauded for their record of helping kids learn, portraying diverse characters and offering sensitivity in addressing childhood experiences.

  • Published 20 July 2018

SEATTLE (AP) — Sesame Street is taking its beloved, critically acclaimed brand of educational television into the highly profitable world of classroom curriculum — a move that experts say could open the door for other companies to move into the sensitive learning space with possible influence on children. Sesame Workshop, the company behind Big Bird and Elmo, and McGraw-Hill Education, a billion-dollar for-profit company known for school textbooks, announced their partnership Thursday. Both declined to… Read at AP News