Secret Formula

Secret Formula
Since its bubbly debut in an Atlanta soda fountain more than a century ago, Coca-Cola has grown into a $50 billion global enterprise whose trademark is the most recognized and beloved commercial symbol in the world. Allen relates the incredible history of Coca-Cola, chronicling the successes, failures, and controversies surrounding its success. 32 pages of photos.

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I'd Like the World to Buy a Coke


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