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Since its bubbly debut in an Atlanta soda fountain more than a century ago, Coca-Cola has grown into a $50 billion global enterprise whose trademark is the most recognized and beloved commercial symbol in the world. Allen relates the incredible history of Coca-Cola, chronicling the successes, failures, and controversies surrounding its success. 32 pages of photos. |
| The unauthorized history of the great American soft drink and the company that makes it. Pendergrast tells the full
story of why Coke--more than 99% sweetened water--is the quintessential American product and how it changed
the course of American capitalism. Also reveals high jinks, family dramas, and shady deals behind the scenes. Three
8-page photo inserts. |
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David Greising's biography of Roberto Goizueta is the story of how Coca-Cola became one of the world's leading
brands. The story follows Goizueta, a chemical engineer, who first worked for Coca-Cola in Cuba. After the
revolution, Goizueta came to the United States and went on to become the youngest vice-president ever at
Coca-Cola. In 1980, Goizueta became president of Coca-Cola and presided over the world's largest soft drink
company until his death from lung cancer in 1997.
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Dream of Santa is a unique book that will bring an instant smile to the face of the reader. It is filled with full-page, full-color illustrations of the original paintings created by Haddon Sundblom for the Christmas ads of The Coca-Cola Company in the years 1931-1964. Whether you fondly recall some of these images or are seeing them for the first time, their childhood-evoking charm -- as well as their brilliant artistic quality -- will leave you with a warm, appreciative glow. The book also contains an essay on Sundblom's art, and an introduction that traces the career (and various visual depictions) of Santa himself. It's a wonderful holiday gift book, especially for anyone who loves great American illustration.
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