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Such products as Coca-Cola, Cracker Jacks, Levi's jeans, and TV dinners have gone beyond the world of business to enter our collective consciousness, while such marketing devices as the Pillsbury Dough-Boy, Chiquita Banana, Elsie the Cow, and the Marlboro man have become cultural icons. In How the Cadillac Got Its Fins, Jack Mingo traces the surprising, unbelievable, and amazing stories behind the invention and marketing of many of the products and companies that shape our lives.
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