Blunders in International Business: We often hear of business success stories. It seems that everyone is willing to relate past successes. However, unless these tales are absolutely incredible, we tend to forget them and consequently learn little of value. Mistakes, on the other hand, are seldom admitted, are easily remembered, and can be used to illustrate valuable lessons. Blunders in International Business takes a fascinating look at how mistakes are made everyday by large and small companies as they try to compete globally. Whether a translation mistake or a management mistake, David Ricks has uncovered many informative, entertaining blunders that will make this book hard to put down.

Catch Me If You Can: Frank W. Abagnale was one of the most daring con men, forgers, imposters, and escape artists in history. In his brief but notorious criminal career, Abagnale donned a pilot's uniform and copiloted a Pan Am jet, masqueraded as the supervising resident of a hospital, practiced law without a license, passed himself off as a college sociology professor, and cashed over $2.5 million in forged checks, all before he was twenty-one. Abagnale lived a sumptuous life on the lam, and his hilarious, stranger-than-fiction international escapades, and ingenious escapes -- including one from an airplane -- make Catch Me If You Can an irresistible tale of deceit.

The Legend of Dr Pepper/7-Up : It all began in 1885, behind the counter at a popular drug store in rough-and-tumble Waco, Texas. When Charles Alderton mixed together his distinctive brand of flavors, he had no idea he was creating a soft drink that would become a national sensation. In 1986, Dr. Pepper merged with Seven-Up, another leader in the fast-growing non-cola category. Seven-Up began life in 1929, with the unlikely name of Bib-Label Lithiated Lemon-Lime Soda. Illustrated with gorgeous advertising and photographs from the earliest days of the soft drink industry, this lavish volume tells the surprising story of ongoing battles for industry supremacy.

Computer Capers: They are the new superstars of white collar crime. Their take is often in the millions. Their victims are banks, corporations, the general public, the U.S. government. Many escape without punishment and most of those caught get off with the lightest of sentences.

Based on the acclaimed New Yorker series, Computer Capers chronicles the most spectacular exploits of that new breed, computer criminals -- those we know of, at least. It is irresistible entertainment for true crime aficionados. It also sounds a much-needed warning and offers timely solutions to yet another peril of the electronic age. Here is an incredible but true printout on the deviant geniuses who are giving IBM and all the computer experts bad dreams.

Subliminal Adventures in Erotic Art: Less likely a hoax, more likely an hallucination, but Key has amazing stories to tell in this revised edition of The Clam-Plate Orgy (1980).

Ice Cube Sex: Subliminal advertising -- invisible words, messages, and even sexual organs -- in advertising artwork! And deliberately placed there by unscrupulous advertising professionals in order to pick your pocket.

More Americans than ever believe it's occurring. And the better your education, the more likely you are to believe such nonsense. Yes 62% of all Americans are convinced that all the advertising they see is loaded with subliminals.

Thunder, Flush and Thomas Crapper: Thoroughly researched, completely accurate and above all true, Thunder, Flush and Thomas Crapper is the ultimate good-loo book.

Packed with fascinating anecdotes, this hilarious but completely factual encyclopedia of the loo will keep you glued to your seat.

Flushed with Pride: Thomas Crapper was one of the great unsung heroes of the Victorian era. From humble origins as a plumber he became the inventor of Crapper's Valveless Water Waste Preventer. Revolutionising the nation's water closets, Thomas Crapper became the father of the modern cistern system and Plumber By Appointment to Edward VII.

Flushed with Pride is the classic and entertaining biography of one of the men that shaped the modern toilet, if not the world.

Sony: The Private Life: An eminent expert on Japanese culture draws on unparalleled access to Sony's archives and executives to craft a revelatory portrait of the passions and loyalties that have driven Sony to its greatest triumphs and most notorious debacles.

John Nathan pulls the veil from one of the most spectacularly successful and secretive postwar corporations. From its inauspicious beginnings amid Tokyo's bomb-scarred ruins to its role as the world's chief purveyor of electronics and mass culture, Sony's is one of the signal fables of our age. Nathan dissects the fable and uncovers persuasive evidence that Sony's biggest triumphs (color TV, the Walkman) and most calamitous failures (the demise of Beta, the botched takeover of Columbia Pictures) emerged from the dizzying web of intense relationships that have always permeated its top ranks.

The Great American Candy Bar Book: Here is an affectionate, mouth-watering history of the candy bar, from the original Hershey bar, in 1894, to Snickers, the most popular bar nationwide today. Nothing is left out, from regional specialties such as Goo-Goo Cluster and Cherry Humps to forgotten favorites such as Chicken Dinner, Duck Lunch, Walnettos, Dipsy Doodle, Buck Private, and Leaping Lena. Also recalled here are the rain of Baby Ruth bars over Pittsburgh, the 3100-pound Clark bar, Bobby Riggs and the 22-pound Sugar Daddy, and much, much more.

Bust-Up: This hilarious romp through the history of that twentieth-century phenomenon, the brassiere, centres round the person of Otto Titzling, son of a German immigrant to the United States, who forsakes his father's bridge building business to go into support engineering of a more personal kind.

Game Over: How Nintendo Conquered the World: The riveting story of Nintendo's conquest of the interactive entertainment industry offering true tales filled with cocky arrogance, confidence and international intrigue that rival any novel. Whether it is recounting the struggles over the game "Tetris," offering blow-by-blow narrative of Nintendo's bitter legal warfare or its see-saw competition with other companies for market leadership, Game Over is a masterful piece of business journalism and technical reportage -- a book both cautionary and hugely entertaining.

How the Cadillac Got Its Fins: Such products as Coca-Cola, Cracker Jacks, Levi's jeans, and TV dinners have gone beyond the world of business to enter our collective consciousness, while such marketing devices as the Pillsbury Dough-Boy, Chiquita Banana, Elsie the Cow, and the Marlboro man have become cultural icons. In How the Cadillac Got Its Fins, Jack Mingo traces the surprising, unbelievable, and amazing stories behind the invention and marketing of many of the products and companies that shape our lives.

Twenty Ads That Shook the World: James B. Twitchell's celebration of the greatest 20 hits of the U.S. advertising industry shows how a thoughtful consideration of ads can add up to a fascinating social history. From Lydia Pinkham's patent medicines (said to cure all serious "Female Complaints") to Nike shoes worn by Michael Jordan, Twitchell gives us a quickie history of the ads that hit home and transformed our culture--the ones that "really had the beef," as he puts it. Some of the feats are amazing. The dazzling "Diamonds are forever" campaign managed to take not particularly rare rocks and transform them into sacred amulets practically everyone buys and never sells (which would depress their value). The ads brilliantly used honeymoon scenes by famous artists and swoony copy to woo women, while devoting a corner of each ad to fact-packed boxes reassuring men that diamonds were sound investments priced according to scientific principles. The jujitsu-psychology techniques of the VW Bug and Avis "We Try Harder" get their due, as does the "Does She . . . or Doesn't She?" ad that convinced women they could color their graying hair with Clairol's new one-step technology.

The First Quarter: A 25-Year History of Video Games: The First Quarter: A 25-Year History of Video Games is an insider's look at the entertainment novelty that drove the evolution of high-technology. The book was compiled from more than 500 first-hand interviews with such people as Nolan Bushnell (founder of Atari), Shigeru Miyamoto (creator of Donkey Kong), Toru Iwatani (designer of Pac-Man), etc.

Above all, this book provides an intimate look into the lives of a group of brilliant and quirky people, and the sometimes serious and sometimes wacky way they ran their business.

The Name's Familiar: You have heard their names. In some cases, you may not even have known they were people's names. But did you ever stop to think about the people behind them? Who was Sara Lee? Was there really a Chef Boyardee? A Sweet Adeline? Jack Daniels? Peggy Sue? James Bond, Charlie Brown, Alice in Wonderland and Dennis the Menace all took their names from real people. There really were a Jack and Jill and Romeo and Juliette. You'll find Kilroy here. Yes, there was a Virginia. Was king Wenceslas really "good?" Guppy, leotard, silhouette, lynch, even booze were once proper names. This book will tell the stories of the scientists who have become diseases and parts of the body, (at least in name), the pioneers whose names have become cities and the musician's friends who found their way into songs. What they have in common is that they are or were real people and their names have become familiar.

Can You Trust a Tomato in January?: Can You Trust a Tomato in January? reveals the hidden life of groceries and other secrets of the supermarket. Vince Staten tells us why our great-grandmother wouldn't recognize the thing called a tomato and what happened to the vanilla in Nabisco Nilla Wafers.