CLAIM

If you share a photo of yourself wearing Mickey Mouse ears, Disney Parks will donate $5 to the Make-A-Wish foundation. See Example(s)

EXAMPLES
Collected via e-mail, February 2016

There is something going around that for every photo with Mickey Ears, Disney will donate $5 to Make a Wish. Is this true?

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Walt Disney will give $5.00 to Make a Wish Foundation for every picture posted with Mickey Mouse Ears.
#ShareYourEars

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A thing is going around Facebook saying that Disney will donate $5.00 to the Make-A-Wish Foundation for every self with Mouse ears posted on Facebook. True or False?

MOSTLY TRUE

RATING

MOSTLY TRUE

WHAT'S TRUE

From 29 January to 14 March 2016, Disney Parks will donate $5 to Make-A-Wish, up to $1 million, for every ear photo shared online.

WHAT'S FALSE

The donation drive is without an end date or funding limit.

ORIGIN

In February 2016, the hashtag #ShareYourEars began trending on Facebook and Twitter.  The posts claimed that for every photograph of a user wearing mouse ears, Disney Parks would donate $5 to the Make-A-Wish foundation.

It wasn’t difficult to verify basic portions of that claim, as both Disney Parks and the Make-A-Wish foundation promoted the drive on Facebook:

_5__Disney_Parks_Blog _5__Make-A-Wish_America

Like many such efforts, however, the #ShareYourEars donation drive had strict parameters. The promotion involved both a date cap (29 January 2016 through 14 March 2016) and a financial one. After $1 million in #ShareYourEars donations were collected, the drive would end. At $5 per “ears selfie,” that worked out to 200,000 participants eligible for participation.

It was true that #ShareYourEars photos were encouraged as social media submissions by Disney Parks in participation with the Make-A-Wish Foundation, but was constrained by both time and a limited number of participants, dictated by the million-dollar cap.