Examples: [Collected via e-mail, 2002]
There appears to be no limit on what Starbucks will do to capitalize on the misforturnes of others.
A regular contributor to one of the online forums I participate in was appalled to walk into the Starbucks nearest the WTC site and see the attached poster on a wall. He complained to the staff and was basically told to get lost.
This is the same Starbucks that charged EMT workers $130 for water immediately following the collapse of the towers. (Note that word "collapse.")
He wrote to the group about his experience and other members across the country went to their local Starbucks and saw the poster. Many were disgusted while others didn't see what the fuss was about. Eventually, though, enough people from the group (as well as others) wrote and called to Starbucks national headquarters in Seattle that they announced last week that local stores have been instructed to take down the poster.
I not only understand what upset everyone but I think it is disgusting and between this and Starbucks' behavior on
Origins: The image shown above is indeed a promotional poster for the Starbucks Coffee Company's new TazoCitrus drinks. The posters were displayed on the walls of about 3,000 Starbucks outlets
Numerous companies have taken public sensitivity to the
Many, however, felt that if any depiction of two similar, side-by-side objects taller than they were wide was going to be considered an unacceptable reminder of the
Starbucks' statement on the issue was as follows:
Starbucks deeply regrets if this poster was in any way misinterpreted to be insensitive or offensive as this was never our intent. All retail stores in North America (United States and Canada) were instructed to pull the posters immediately and are in the process of doing so.
The Tazo Ice Blended Tea beverages represented on this particular poster are part of Starbucks blended beverage
The specific names of these beverages featured on the poster are Tazo Citrus and Tazoberry. The poster depicts product shots of the two beverages sitting on a field of green "grass" made with Starbucks signature green straws. The overall concept of the poster was to create a somewhat magical place using bright colors and fun, whimsical elements such as palm trees, dragonflies, butterflies and pinwheels. The headline "Collapse into cool, Try a new Tazo Citrus with tangerine, orange and lime." was meant to conjure up feelings of cooling off on a hot summer day.
Roeper, Richard. "Starbucks Buckles Under to 9/11 Hypersensitivity." Chicago Sun-Times. 10 July 2002. Stern, Jared Paul and Kate Sheehy. "Starbucks Yanks Ad Mocking 9/11." New York Post. 18 June 2002. Associated Press.   "Starbucks Pulls Posters Showing Side-by-Side Drinks." 17 June 2002.