Claim: Ben & Jerry's is renaming Chubby Hubby flavor ice cream to Hubby Hubby for the month of September 2009 in celebration of the legalization of same-sex marriage in Vermont.
TRUE
Example: [Collected via e-mail, September 2009]
Received e-mail stating that Ben and Jerry's Ice Cream has changed the name of one of their products from "Chubby Hubby" to "Hubby
Hubby" in honor of "same sex marriage".
As you may have seen on the news last night,
stay clean.
Origins: In April 2009, the state of Vermont passed legislation extending full marriage rights to same-sex couples. That legislation took effect as of
In celebration of the new law, Vermont-based ice cream maker
states to follow the blazing trails of Vermont, Massachusetts, Connecticut, Iowa, and Maine. Freedom to Marry promotes the national conversation about why marriage equality matters and brings together partner organizations into a larger "At the core of Ben & Jerry's values, we believe that social justice can and should be something that every human being is entitled to," said Walt Freese, Chief Executive Officer of To kick off the celebration, Ben & Jerry's and Freedom to Marry will be publicly supporting the first marriages of gay and lesbian couples in Vermont and raising awareness for marriage equality and how to take action by driving consumers to freedomtomarry.org. By logging onto the site, people can show their support, sign a Marriage Resolution Petition, have conversations about why marriage matters and learn more about how they can support the cause. "It's not polite to talk with your mouth full, but the most important thing that all us ice cream lovers can do to support the freedom to marry is speak with the people we know about why marriage matters and the need to end marriage discrimination in every state," said Evan Wolfson, executive director of Freedom to Marry. "Thanks to Ben & Jerry's, starting those needed conversations has never been sweeter
Ben & Jerry's, known for its euphoric ice cream flavors and dedication to social justice, celebrates the beginning of the freedom to marry for gay and lesbian couples in Vermont with the symbolic renaming of its well-known ice cream flavor "Chubby Hubby" to "Hubby Hubby." In partnership with Freedom to Marry,
Last updated: 3 September 2009
Sources: |
Corcoran, Michael. "Why Vermont's Marriage Equality Matters." CBS News. 10 April 2009. Kraft, Irene. "Ben & Jerry's Releases Gay-Friendly Hubby Hubby." The Morning Call. 2 September 2009.