Example: [Collected via e-mail, September 2009]
As you may have seen on the news last night,
Origins: In April 2009, the state of Vermont passed legislation extending full marriage rights to same-sex couples. That legislation took effect as of
In celebration of the new law, Vermont-based ice cream maker
"At the core of Ben & Jerry's values, we believe that social justice can and should be something that every human being is entitled to," said Walt Freese, Chief Executive Officer of
To kick off the celebration, Ben & Jerry's and Freedom to Marry will be publicly supporting the first marriages of gay and lesbian couples in Vermont and raising awareness for marriage equality and how to take action by driving consumers to freedomtomarry.org. By logging onto the site, people can show their support, sign a Marriage Resolution Petition, have conversations about why marriage matters and learn more about how they can support the cause.
"It's not polite to talk with your mouth full, but the most important thing that all us ice cream lovers can do to support the freedom to marry is speak with the people we know about why marriage matters and the need to end marriage discrimination in every state," said Evan Wolfson, executive director of Freedom to Marry. "Thanks to Ben & Jerry's, starting those needed conversations has never been sweeter
Corcoran, Michael. "Why Vermont's Marriage Equality Matters." CBS News. 10 April 2009. Kraft, Irene. "Ben & Jerry's Releases Gay-Friendly Hubby Hubby." The Morning Call. 2 September 2009.