Example: [Collected via e-mail, February 2012]
Origins: On 1 February 2012, a date which coincides with the beginning of Black History Month, President Obama launched "African Americans for Obama," an "aggressive, targeted effort aimed at engaging African-American supporters for his 2012 campaign."
"I don't think there’s a better time than African-American history month to consider the tremendous progress we've made through the sacrifices of so many, or a better time to recommit to the challenges we face right now," President Obama said in an introductory video posted on his campaign's web site:
ABC News said of the reasoning behind the effort that:
The unemployment rate among African-Americans was
Still, the new "African-Americans for Obama" website touts the president's record of fighting "to restore economic security that has been eroding for American families for a decade."
A fact sheet outlines new contracts and financing initiatives aimed at helping minority-owned small businesses, and Recovery Act spending that "kept
The campaign will focus its African-American volunteer recruitment, voter registration and turnout efforts on four areas: churches; barber shops and beauty salons; historically black colleges and university campuses; and African-American civic organizations, according to plans outlined on the website.