Example: [Collected via e-mail, January 2013]
Origins: In January 2013, a graphic began circulating on the Internet purporting to be an advertisement produced by the Brady Campaign to Prevent Gun Violence. The ad included a graphic of a woman in a pose of distress with copy reading "A rape can last 30 seconds, but a murder lasts forever. Guns are not the answer," along with the logo and URL of the Brady Campaign to Prevent Gun Violence organization. Many viewers of the ad found it offensive because it seemingly trivialized rape by suggesting that a rape has no lasting physical or emotional effect on its victim beyond the elapsed period of time involved in its commission (or that the target of a rape should never shoot or otherwise kill her attacker).
In response, the Brady Campaign posted a notice on their Facebook page stating that they had no involvement with the ad:
Caroline Brewer, Director of Communications with the Brady Campaign, told us she "guaranteed that's a fake photoshopped screenshot of our page" and that "we did not post that ad and have no affiliation with it."
Last updated: 4 January 2013