Example: [Collected via e-mail, August 2008]
Fun with the
As they are working so very hard to get rid of the CHRISTMAS part of this holiday, we should all send them a nice, CHRISTIAN card to brighten up their dark, sad, little world.
Make sure it says "Merry Christmas" on it!
Here's the address, just don't be rude or crude. (It's Not the Christian Way, you know!)
125 Broad Street
New York, NY 10004
Two tons of Christmas cards would freeze their operations because they wouldn't know if any were regular mail containing contributions. (Put "contribution enclosed" on the envelope and inside contribute a bible verse!!) So spend 39 cents and tell the ACLU to leave Christmas alone. Also tell them that there is no such thing as a "Holiday
REMEMBER send a card that says MERRY CHRISTMAS not HAPPY HOLIDAYS!!!
And pass this on to your email lists. We really want to communicate with the ACLU! They really DESERVE us!!
Origins: This piece first began circulating at the tail end of 2005, during the so-called "War on Christmas" controversy over (among other things) some businesses' eschewing use of the phrase "Merry Christmas" in favor of "Happy Holidays" (or some other non-Christmas-specific wording). It surfaced again in
As a call to action, the reasoning behind the scheme this messages proposes (i.e., flooding the ACLU with Christmas cards) has several flaws:
- It is based on the erroneous assumption that the ACLU engaged in litigation and related tactics to pressure businesses and other entities into dropping the use of the word "Christmas" in favor of non-religious references during the holiday season. This was not the case. Some manufacturers and retailers opted in 2005 (and earlier years) to use religiously neutral wording in describing their goods and services during the holiday season that runs from November to January, but they did so because they felt such a move would appeal to a broader customer base, not because they were urged or pressured into doing so by the ACLU.
- Although the ACLU is often portrayed as anti-religion (and thus anti-Christmas), that organization has actually handled many cases in which it defended the rights of individuals and groups (including Christians) to their freedom of religious practice and expression.
- The scheme assumes private, unsolicited contributions sent by
U.S. Mailto the ACLU's main office in Broad Street constitute a significant portion of the organization's revenue. The ACLU derives funding from a number of sources — including membership fees (new and renewals), donations and gifts (both one-time and recurring), and fund-raisers — that don't necessarily involve sending mail to the ACLU's main New York office address: affiliate offices undertake their own fund-raising efforts, and contributors can donate money through a variety of means (other than U.S. Mail),including electronic funds transfers, telephone, and the Internet
- The ACLU headquarters on Broad Street in New York is quite well-staffed, and they could easily divert resources to temporary Christmas-card opening duty in the mailroom for a few weeks without "freezing their operations" in the process. (In any case, if a temporary spate of Christmas cards really threatened to interfere with their operations, the Broad Street office could simply throw the cards away unopened without fear that they were losing a significant amount of financial contributions as a result.)
Last updated: 30 August 2006
Marcus, Ruth. "What 'War on Christmas'?" The Washington Post. 10 December 2005 (p. A21). Simon, Stephanie. "A Very Wary Christmas." Los Angeles Times. 9 December 2005.