Examples: [Collected via e-mail, May 2012]
To all Concerned,
Lowe's is now selling American Flag doormats. As Memorial day and 4th of July is approaching, many stores are trying to increase their profits. Needless to say, the selling of American Flag doormats has many Veterans upset. Veterans feel that they fought for the American Flag, many losing their lives, and many permanently injured for the freedoms that the American Flag represents, yet Lowe's is now selling the American Flag as a doormat, " something to be walked on, and something to wipe your feet on", as one veteran put it. "Are they slapping our faces or what", asked another veteran.
The V.F.W., the American Legion, and several other organizations was immediately contacted. A veteran with
Those who grew up respecting the American Flag, and those who fought to defend it, would never let the American Flag touch the ground, much less use it as a doormat, to walk on or wipe your feet on it!
Most likely these doormats are made in China, but they are distributed by:
3032 Sugar Valley Rd., NW
Sugar Valley, Georgia 30746
Please pass this on to as many people you can. Some of us still respect and love America and our Flag, and what it represents.
Origins: Back in May 2012 the item reproduced above began circulating on the Internet, expressing disapproval that the Lowe's chain of home improvement stores was selling an American flag doormat distributed by Mohawk Home. The basis for this complaint was initially something of a puzzle, as neither the Lowe's nor the Mohawk Home flooring web site listed a U.S. flag doormat among the many styles of doormats they offered, and inquiries to both companies produced responses indicating that while they did sell doormats themed with patriotic colors, they did not vend doormats picturing the American flag.
Lowe's replied that:
Among the items available are doormats; however, the doormats have patriotic colors and none have images of the American flag. Also, the doormats are Made in the USA, not China.
Literal depictions of the U.S. flag on doormats do exist, however, and other retailers have responded to consumer complaints by removing them from their inventories.
Last updated: 3 June 2013
LaBelle, Kurt. "Veteran Upset Over Store Selling American Flag Doormats." KTVI-TV [St. Louis]. 23 May 2012.