Old Wives' Tales
Radio & TV
Toxin du jour
Claim: Security camera footage captures a ghost in a Singapore office building's elevator.
Examples: [Collected via e-mail, May 2008]
Origins: The above-displayed video clip purports to be security camera footage from an office building in Singapore's Raffles Place financial district. As depicted in the video, two businessmen enter the building about a half hour after midnight on
Not only is the video obviously faked, but it was deliberately created for viral
TheGMP's Corporate Services manager, Josh Goh, subsequently appeared in a "No One Should Work Late" video to explain the purpose behind the Raffles Place Ghost video: "We created the online hoax now known as the 'Raffles Place Ghost.' At GMP, we want to highlight the dangers of working late. Stress, fatigue, ill health are just a few.
Created by McCann Worldgroup Singapore, the video first appeared online on
The video directed viewers to a blog, supposedly started by three amateur 'ghostbusters', and in the next few days it was posted on Stomp. It was then picked up by the daily press and made the front page of Shin Min Wanbao while Lianhe Wanbao featured an article on the 'ghost sighting' in its main news section.
Farrokh Madon, ECD for McCann Worldgroup Singapore said that the Raffles Place Ghost is a "defining piece of Singapore advertising" and a "fantastic example of how a big idea can magnify a small advertising budget".
Another video shows how the effect was produced:
Last updated: 28 May 2008
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