Example: [Collected via e-mail, March 2011]
Is this a real advertisement or a joke? A friend posted it on her Facebook page as an appalling example of clueless racism, but it's hard for me to believe that anyone is really that clueless.
Origins: Public service announcements (PSA) are a type of message that originated in the
The PSA-like poster displayed above appears to be a plea for racial tolerance, entreating viewers that "everybody deserves to be treated equally" — then subverts its own message by suggesting that people of other (i.e., non-white) races fall outside the norm: "It doesn't matter if you are black or yellow or brown or normal." This self-contradictory message has left some people who have encountered it, like the correspondent quoted in the example above, wondering whether whoever designed the ad was shockingly clueless and oblivious or deliberately intended it to be a
The answer is the latter: This graphic was created as an entry for a September 2010 CRACKED Photoplasty contest that solicited participants to come up with "Counterproductive Public Service Announcements":
The point is, it's pretty hard to do worse than the actual Service Announcements provided to the actual Public. We asked you to give it a shot.
Last updated: 2 July 2014