Example: [Collected via e-mail, March 2011]
Origins: If you think a giraffe is one of the last animals you'd expect to find climbing a tree like the one pictured here, you're not wrong. This image isn't a real photograph, but rather part of an April 2009 promotion for the Wellington Zoo's "Celebrate Chimp Week." The campaign featured images of unlikely animals (including a hippo and a zebra) pictured climbing trees and used photography from Electric Art, who noted of the process that:
Using images of monkeys in their natural environment as reference we were able to design a believable pose for the giraffe, hippo and zebra.
photographer: Electric Art
agency: Saatchi Saatchi NZ
art director: Steve Back
Last updated: 27 July 2014