The pranksters responsible for the grainy, two-minute Web video — employed by a New York fashion company — revealed how they pulled it off: a rented 747 in California painted to look almost exactly like Air Force One.

"I wanted to do something culturally significant, wanted to create a real pop-culture moment," said Marc Ecko of Marc Ecko Enterprises. "It's this completely irreverent, over-the-top thing that could really never happen: this five-dollar can of paint putting a pimple on this Goliath."

Ecko acknowledged that his company had rented a 747 cargo jet at San Bernardino's airport and covertly painted one side to look like Air Force One. Employees signed secrecy agreements and worked inside a giant hangar until the night the video was made. Ecko declined to say how much the stunt cost.

"It's not cheap," he said. "You have to be rich."

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