Example: [Collected via e-mail, March 2010]
Kulula is a low-cost South-African airline that doesn't take itself too seriously. Check out their new livery.
Origins: Kulula is a Johannesburg-based airline known for its quirky sense of business humor, one expression of which is the unusual liveries that adorn its airplanes. In February 2010 the airline put into service a
The design covers the planes exterior in a tongue-in-cheek guide to the various parts of the planes interior, such as the 'Mile-high initiation chamber'. The plane is just one of a fleet expansion of eight state-of-the-art Boeing
"The 'Flying 101' was conceptualised and designed by kulula's in-house design department. This branding idea is a result of our 2010 strategy to demystify air travel for our fans," comments Nadine Damen, kulula Marketing Manager.
"Initially spotted by plane-spotters across the globe, our 'Flying 101' plane has become famous on the world wide web before touching South African soil," continues Damen. "We've been amazed by the number of blogs that have posted 'Flying 101' images as well as the large number of people talking about the new branding on Twitter."
The first Boeing, branded with the 'Flying 101,' landed in Johannesburg on Monday, 8th February 2010 and will start operating from
An example of a kulula flight attendant's quirky pre-flight safety announcement was captured by a passenger:
Last updated: 8 May 2015