Example: [Collected via e-mail, November 2009]
Origins: Large companies typically employ a variety of motifs in their advertisements in order to create material that will generate favorable impressions in potential customers: promotions that exhibit, for example, qualities such as humor, patriotism, thrift, altruism, safety, sex appeal, trendiness, etc. Ads based on political issues are often avoided, however, because even though they may appeal to one segment of a potential customer base, they risk offending and alienating other
It seems all the more unlikely, then, that a multinational company such as the Honda Motor Co. would create a commercial like the one displayed above, a spot in which a Middle Eastern speaker delivers anti-Israel rhetoric, whipping up a crowd into chanting "Death to Israel!" over and
Like some of the other questionable commercials discussed in this section of our web site, the named company had nothing to do with the creation of this ad; it's merely a prank concocted by someone unconnected with Honda. As a representative with Honda's corporate communications department told us about this video:
Honda had absolutely nothing to do with the creation or distribution of this fictitious advertisement, and neither sponsored nor approved it.
Last updated: 14 November 2009