Claim: Video clip shows a hapless bungee jumper get his head bitten off by a crocodile.
Example: [Collected via e-mail, 2005]
Origins: The above-linked video clip purportedly shows, to the accompaniment of an Australian-accented announcer, a bungee jump over a river by a personage named
One tell-tale clue to this video clip's authenticity is the fact the audio cuts out halfway through. The reason for this editing is that a voice-over at the conclusion of the original, unedited clip reveals it to be a television commercial for
This 2003 Foster's commercial, promoting "a new pouring system intended to give drinkers a consistent head on their pint," when it first aired drew complaints from hundreds of viewers who were disturbed by the seeming authenticity of the home video-style ad. As the UK newspaper The Mirror reported at the time:
Family groups are in uproar over the
The hand-held camera then pans in for a close up, showing the victim's headless corpse dangling lifelessly on the bungee rope. Laughing, the cameraman jokes "Crikey! that's got to hurt" before the ad finishes with the slogan "Don't lose your head".
The Independent Television Commission has had 87 complaints since it was first aired on
Fosters said the ad was designed to promote a new system which gives drinkers a constant head on their pint. A spokesman said: "Our aim is to use Foster's 'No worries' Aussie-style humour."
Last updated: 17 September 2014
Chaytor, Rod. "Fury Over Croc Bite Beer Ads." The Mirror. 28 July 2003.