Snopes.com as a business entity is operated as an S corporation registered in the state of California. All of the shares of that corporation are held by members of the web site’s editorial and development staff.
Snopes.com derives all of its revenue from advertising displayed on the site — we have no active sponsors, donors, investors, or other sources of revenue. Advertisers have no contact with the site’s editorial staff and do not in any way influence the content we publish. Any changes to Snopes.com revenue and monetization strategy will be reflected on this page.
In 2016, Snopes.com did receive a one-time award of $75,000 from the James Randi Educational Foundation as part of an annual award given by that foundation to “a person or organization who best represents the spirit of the foundation in providing unbiased, fact based answers to confusing questions.”
In calendar year 2016, the revenues earned by Snopes.com were used as follows:
- Employee compensation: 34%
- Technical support, development, and advertising services: 37%
- Overhead and other expenses (e.g., equipment, travel, education and training): 12%
- Carried over to 2017 for growth and expenses: 17%