Claim:   Michael Jackson's phone number was contained in the Universal Product Code (UPC) number used on the "Thriller" abum cover.

Status:   False.

Origins:   Yeah, like the Michael Jackson who walks around in public disguised with a surgical mask is really going to broadcast his private phone number to millions of record buyers.

This rumor started in early 1984, when Michael Jackson was at the height of his popularity, riding the crest of the "Thriller" album's tidal wave of sales. According to the rumor, the first seven digits of the album's UPC were Michael Jackson's phone number.

Would-be callers were left to divine the area code by themselves, and many of them did — using their local area code, the area code for Encino, California (where Jackson lived), or the toll-free '800' area code. Callers who opted for the '800' area code somehow got through to the residence of a woman named Barbara Brown in Youngstown, Ohio, who started receiving upwards of a dozen calls a day after Jackson won eight Grammy awards in February. Nearly everyone in the USA who had the same seven-digit phone number (in different area codes) received calls asking for Michael Jackson; the Bellevue Hair Studio in Bellevue, Washington, reportedly fielded fifty phone calls per day at the rumor's height. (Just a few years earlier, Tommy Tutone's song "Jenny (867-5309)" had driven phone customers with that number to distraction as well.)

Exactly how the rumor began is unknown, outside of the general public's fascination for finding hidden meanings in album covers and UPC markings. Some reports claimed the rumor was being spread by MTV, but MTV's public relations manager stated that the network had never broadcast any such information. Although this rumor's specific origins are unknown, the choice of the mysterious and reclusive (and undeniably odd) Michael Jackson as its subject is certainly easy to understand.

Last updated:   23 May 2007

The URL for this page is http://www.snopes.com/music/hidden/thriller.asp

Urban Legends Reference Pages © 1995-2008 by snopes.com.
This material may not be reproduced without permission.
snopes and the snopes.com logo are registered service marks of snopes.com.  

---

  Sources:

    Brunvand, Jan Harold.   The Mexican Pet.

    New York: W. W. Norton, 1986.   ISBN 0-393-30542-2   (pp. 181-182).

    United Press International.   "Youngstown Family Gets Hundreds of Phone Calls from Michael Jackson Fans."

    2 March 1984.

    United Press International.   "These Phone Calls Don't 'Thriller.'"

    3 March 1984.

    United Press International.   "Beat It, and Don't Call Back."

    4 March 1984.