Claim: Pampers Dry Max diapers commonly cause severe diaper rash and chemical burns on infants.
I noticed the other day that my daughter back was very red. The next day there had appeared to be a small blister that had been poped. Today it looks like this. I found out that it is a chemical burn. So I am thinking how on earth did this happen to my
[Collected via e-mail, May 2010]
I recently heard that the New Pampers Dry Max diaper has been causing severe diaper rash and chemical burns on the infant using this product. Can you verify this? Is this true? Thank you.
Origins: In March 2010, Pampers updated its Swaddlers and Cruisers diaper line with Dry Max, a thinner, more absorbent technology that Procter & Gamble viewed as its biggest diaper innovation in
These complaints were aired through various social media outlets such as Facebook and ultimately addressed by regulatory agencies in both the U.S. and Canada. In September 2010, the Consumer Products Safety Commission (CPSC) announced that after having followed up and investigated 4,700 reported cases, they could not identify "any specific cause linking Dry Max diapers to diaper rash":
In addition, CPSC staff reviewed clinical and toxicological data found in published, peer-reviewed medical literature. CPSC also critically reviewed data submitted by Procter & Gamble (P&G) and the results of a human cumulative irritation patch study conducted by P&G in May 2010. Further, chemistry, toxicology and pediatric medicine information provided by Health Canada was reviewed by CPSC.
Health Canada has received approximately 125 incident reports since May 2010 concerning this product. Departmental officials immediately contacted the manufacturer to follow up and began investigating the complaints.
As part of its technical evaluation, staff from each organization considered certain characteristics of the diaper, such as the materials used and the construction of the diaper. In addition, staff evaluated clinical and toxicological data and critically reviewed data submitted by the manufacturer, drawing from expertise in various fields, including chemistry, toxicology and pediatric medicine.
(This settlement was overturned by an appeals court in August 2013 on the grounds that it provided far too much compensation to plaintiffs' counsel and too little to the class members themselves.)
Update: A similar item involving Huggies brand diapers was circulated in November 2013.
Last updated: 6 November 2013
Geller, Martinne. "P&G Dismisses Dry Max Pampers Rash Rumors." Reuters. 6 May 2010. Harris, Andrew. "P&G Pampers Class-Action Settlement Undone by Appeals Court." Bloomberg. 2 August 2013. Metzler, Natasha. "Feds Investigate Baby Bottom Complaints." Associated Press. 6 May 2010. Pole, Corrinna. "Diaper Disaster; Investigation Launched After Pampers Product Produces Rash." Sherbrooke Record. 11 May 2010 (p. 4). Neff, Jack. "Pampers Defends Dry Max as Social-Media Backlash Grows." Advertising Age. 10 May 2010 (p. 10). Sewell, Dan. "P&G to Settle Pampers Diaper Rash Lawsuit." Associated Press. 10 June 2011. Stempel, Jonathan. "P&G Settles Pampers Dry Max Diaper-Rash Lawsuit." Reuters. 13 June 2011.