Claim: Red Bull lost a $13 million lawsuit after promising that its customers would grow wings.
Example: [Collected via e-mail, October 2014]
Origins: In August 2014, Red Bull agreed to pay more than
According to the claims made in Careathers' lawsuit, Red Bull does not provide consumers with any more of an energy boost than drinking a cup of coffee would supply:
So how did this rumor get started? It's possible that the temptation to pen humorous headlines proved irresistible for many journalists, and after Red Bull agreed to settle the false advertising lawsuit, several publications reporting on the case employed titles that playfully referenced the company's slogan, such as "Red Bull Will Pay $10 to Customers Disappointed the Drink Didn't Actually Give Them 'Wings'" and "Red Bull Does Not Give You Wings: Company Settles $13 Million Lawsuit Over False Advertising Claims."
Although Red Bull agreed to settle the false advertising suit, the company did not admit to any wrongdoing, proclaiming in a statement that:
|Settlement Claim Form|
O'Reilly, Laura. "Red Bull Will Pay $10 to Customers Disappointed the Drink Didn't Actually Give Them 'Wings.'" Business Insider. 8 October 2014. Rothman, Max "Red Bull to Pay $13 Million for False Advertising Settlement." Bev.net. 5 August 2014.