Example: [Collected via e-mail, October 2008]
In-N-Out's 60th Year Anniversary is Wednesday, October 22nd. All hamburgers will be sold for 25 cents, Cheeseburgers 30 cents, Fries 15 cents, and drinks are 10 cents!!! So mark your calendars!
Variations: Later versions of this message incorrectly identified Wendy's as the hamburger chain that was celebrating its 60th anniversary.
Origins: It's a common promotional technique (especially with restaurants) for companies to celebrate significant anniversaries by offering their products to customers (for one day) at the prices that were in effect at the time those businesses were founded. The message quoted above claims the popular California-based
Unfortunately, according to In-N-Out's corporate offices, there will be no such chain-wide promotion offered on the company's
We will be doing business as usual on our Anniversary, including offering quality meals at the same great value we offer every day. If convenient, we would appreciate your assistance by sharing this information with the person who contacted you.
In-N-Out has also now placed a disclaimer regarding this rumor on their web site:
We've always tried to keep our prices as low as possible in order to give our customers the greatest value. One of the ways we accomplish this is by not discounting and our anniversary is no exception. We’re sorry if this rumor has caused any confusion.