Origins: In recent years two large
Ben & Jerry's Free Cone Day continues to be an annual tradition. As it was described in a 2008 press release:
As Ben & Jerry's celebrates its 30th anniversary across the globe, the socially-minded ice cream maker, with the fun and funky flavors, asks what better way to
share the love? They're giving it away.
No, this is not one of those internet pranks that makes you send ten emails to your friends for a free pair jeans. This is as plain and simple as vanilla. "Jerry and Ben started their first Free Cone Day as a thank you to their customers," said Debra Heintz, Retail Operations Director. "It's cool," added Heintz with full pun intended, "we get to continue the peace, love and FREE ice cream tradition every year across the world." Free Cone Day is Tuesday, April 29th, 2008.
Not only is Free Cone Day a chance to get a free scoop of ice cream, it is also considered to be quite a bash. "Every year Free Cone Day is our biggest and best party," boasted Heintz. "There's always great fun and surprises at your neighborhood Scoop Shop with local celebrities as guest scoopers, worthwhile social mission partners, music and other entertainment happening throughout the day, so make sure you make it down to enjoy all of the Free Cone Day fun."
In 2007 Ben & Jerry’s Scoop Shops gave away more than1 million free cones worldwide! For you to consume that many scoops, you'd have to eat more than 416 ice cream cones each hour for every day of your life if you lived to be 100! You'd also be practically guaranteed to get an ice cream headache ... [sic]*
* Ben & Jerry's repeats this claim every year, even though the arithmetic is way off. We don't know why.
share the love? They're giving it away.
No, this is not one of those internet pranks that makes you send ten emails to your friends for a free pair jeans. This is as plain and simple as vanilla. "Jerry and Ben started their first Free Cone Day as a thank you to their customers," said Debra Heintz, Retail Operations Director. "It's cool," added Heintz with full pun intended, "we get to continue the peace, love and FREE ice cream tradition every year across the world." Free Cone Day is Tuesday,
Not only is Free Cone Day a chance to get a free scoop of ice cream, it is also considered to be quite a bash. "Every year Free Cone Day is our biggest and best party," boasted Heintz. "There's always great fun and surprises at your neighborhood Scoop Shop with local celebrities as guest scoopers, worthwhile social mission partners, music and other entertainment happening throughout the day, so make sure you make it down to enjoy all of the Free Cone Day fun."
In 2007 Ben & Jerry’s Scoop Shops gave away more than
Last updated: 12 April 2010
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