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Home --> Inboxer Rebellion --> Something for Nothing --> Free Cone Day

Free Cone Day

Claim:   Ben & Jerry's outlets will be offering free ice cream on 29 April 2008.

Status:   True.

Origins:   In recent years two large U.S.-based chains of ice cream shops, Baskin-Robbins and Ben & Jerry's, has each held a promotional day in the Spring during which they offered customers one free scoop of ice cream apiece between designated hours. Baskin-Robbins hasn't held its "Free Scoop Night" promotion since 2004 (instead opting to hold a "31¢ Scoop Night"), but Ben & Jerry's continues the tradition, with their next annual "Free Cone Day" slated for Tuesday, 29 April 2008, between the hours of noon and 8:00 p.m. (at participating outlets in the U.S. and Canada only).

Ben & Jerry's Free Cone Day continues to be an annual tradition. As it was described in a 2008 press release:
As Ben & Jerry's celebrates its 30th anniversary across the globe, the socially-minded ice cream maker, with the fun and funky flavors, asks what better way to I'm free! share the love? They're giving it away.

No, this is not one of those internet pranks that makes you send ten emails to your friends for a free pair jeans. This is as plain and simple as vanilla. "Jerry and Ben started their first Free Cone Day as a thank you to their customers," said Debra Heintz, Retail Operations Director. "It's cool," added Heintz with full pun intended, "we get to continue the peace, love and FREE ice cream tradition every year across the world." Free Cone Day is Tuesday, April 29th, 2008.

Not only is Free Cone Day a chance to get a free scoop of ice cream, it is also considered to be quite a bash. "Every year Free Cone Day is our biggest and best party," boasted Heintz. "There's always great fun and surprises at your neighborhood Scoop Shop with local celebrities as guest scoopers, worthwhile social mission partners, music and other entertainment happening throughout the day, so make sure you make it down to enjoy all of the Free Cone Day fun."

In 2007 Ben & Jerry’s Scoop Shops gave away more than 1 million free cones worldwide! For you to consume that many scoops, you'd have to eat more than 416 ice cream cones each hour for every day of your life if you lived to be 100! You'd also be practically guaranteed to get an ice cream headache ... [sic]*
* Ben & Jerry's repeats this claim every year, even though the arithmetic is way off. We don't know why.

Last updated:   12 April 2010

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