Example: [Collected via e-mail, May 2008]
Is it true that Baskin Robbins Ice cream is going to have a "Bump Day" on
Origins: The Baskin-Robbins chain of ice cream stores gave
On that date, designated as
Baskin-Robbins' "Bump Day" is a reference to expectant mothers' displaying tell-tale "bumps" in their abdomens, to Wednesday being commonly known as "hump day" (because it's the day workers get over the mid-point "hump" of the Monday-to-Friday work week), and to the promotion's falling just after the sporting world's
Baskin-Robbins has recently begun rolling out Soft Serve ice cream in their stores. The company expects half of their 2,400 locations to be offering that product line by
Last updated: 20 May 2008
Hein, Kenneth. "Baskin-Robbins Offers Consumers the Soft Sell." Brandweek. 18 May 2008.