Old Wives' Tales
Radio & TV
Toxin du jour
Claim: Baskin-Robbins outlets will be offering free ice cream to pregnant women on
Example: [Collected via e-mail, May 2008]
Origins: The Baskin-Robbins chain of ice cream stores gave
On that date, designated as
Baskin-Robbins' "Bump Day" is a reference to expectant mothers' displaying tell-tale "bumps" in their abdomens, to Wednesday being commonly known as "hump day" (because it's the day workers get over the mid-point "hump" of the Monday-to-Friday work week), and to the promotion's falling just after the sporting world's
Baskin-Robbins has recently begun rolling out Soft Serve ice cream in their stores. The company expects half of their 2,400 locations to be offering that product line by
Last updated: 20 May 2008
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